Our Mission, Vision & Values


MISSION: “Why We Do It”

We create happy guests.

VISION: “Who We Are”

Globus family of brands are the “go to” brands for travelers in search of deeper connections with local people, their cultures and the world we share.

GFOB Way: “Our Culture”

GFOB is family

  • We are genuine, loyal and trusted.
  • We are passionate about making guests happy and partners successful.
  • We are open and welcoming.
  • We make hard things easier.
  • We are guided by our values.
  • We do what is right. We care.
  • It’s what families do!


Integrity:   We are straightforward, honest and open with our guests, partners and each other.

Courage:  We face challenges, surface issues, share our ideas and do what’s right.

Passion:  We are passionate about the Globus Family of Brands, our values and making guests happy.

Accountability:  We can be counted on to do our best, follow through, learn from mistakes and deliver results.

Collaboration:  We work together, support each other and involve others in decision making.

Service:   We are proactive, anticipate the needs of others and are always ready to listen.

Our Associates are outstanding examples of the values we hold, and are recognized at our company meetings.  Below are the most recent recipients.

Value Award Recipients: July 2021

Value Award Recipients: March 2021

Learn more:
About Globus family of brands
Company Culture
Giving Around the Globe